BIO

Lucky to have built four different careers from which to leverage complementary expertise:

 
 

Entrepreneur

Founder with experience building and leading companies from the ground up across various markets in LATAM, Europe and Asia.


C-Level leader in a global financial services corporation

Global Head of Insurance at Santander, leading a business that serves more than 20 million customers, writes over 12 billion euros in insurance premiums each year and generates over 1,500 million euros in profit contribution to Santander Group whilst growing 18% YoY.

CEO of Santander Insurance Holding, insurance carrier that consolidates the positions held by Santander Group in 22 insurance companies and 20 insurance brokerage firms in more than 10 countries across Europe and Latin America, some of which in shared ownership with Mapfre, Aegon, Allianz, Zurich, and HDI.

Executive Vice President of Grupo Santander and Head of Finance and Strategy for Santander Wealth Management & Insurance, a c. 380bn Eur in AUM and c. 2.500mm Eur in profit contribution Division of Grupo Santander across 10+ countries. Member of the Executive Committee of these three businesses and of the Board of Directors of Banco Santander Suisse.

 Vice President in the Strategy and Group Executive Chairman’s Office of Grupo Santander, managed the definition of the group-wide strategy and led key projects for the Group Executive Chairman for the largest bank in the Eurozone.


Investor and operator for Private Equity and Venture Capital

Managing Director for Spain, Colombia, Peru and Venezuela for Rocket Internet. Co-founded - or helped launch - several e-commerce start-ups including Lazada, Westwing and Linio and also founded the offices of Rocket Internet in Spain.

Vice President in a leading Latin American private equity fund (Agrega Partners - VICINI) in the investment and operations teams.


Management consultant

7+ years in McKinsey & Company in the Caracas, New Jersey and Madrid offices advising clients in financial services and consumer goods in LatAm, USA and Europe.


 

Also, lucky to have been building these four careers throughout 13 countries and 3 continents as to develop a broad international perspective. 

I have been included as a New Champion by the World Economic Forum since 2022 for “founding dynamic high-growth companies that are championing new business models, emerging technologies, and sustainable growth strategies in the Fourth Industrial Revolution”.

My education is an MBA from INSEAD and a degree in Industrial Engineering with honours and highest distinction from Purdue University.