NEWS

Coverage of plans set for the insurance business at Santander shortly after I joined:

Santander REORDENA SU ACTIVIDAD DE SEGUROS PARA duplicar su negocio


News about the progress of the creation of a holding of Insurance companies as CEO:

Santander suma 3.100 millones en su hólding de seguros


Coverage of my announcement as CEO of Santander Insurance:

Santander ficha a armando baquero como responsable de su holding de seguros



Announcement of our strategic partnership with ACUNSA, the health insurer of the Clínica Universidad de Navarra:

asistensi y acunsa se unen para exportar el seguro de salud


Announcement of our strategic partnership with Seed Group, a company of the Private Office of Sheikh Saeed bin Ahmed Al Maktoum of Dubai:

SEED GROUP, A COMPANY OF THE PRIVATE OFFICE OF SHEIKH SAEED BIN AHMED AL MAKTOUM, SIGNS AGREEMENT WITH ASISTENSI TO TRANSFORM THE UAE’S AND SOUTHEAST ASIA’S HEALTH INSURANCE MARKET



Short article about top management with digital experience in Spain:

Las 'canteras' de directivos digitales en España


News about the seed round of asistensi:

Madrid-based insurtech asistensi raises $3mm


Spent two years building a new business unit integrating 10+ private banks, 10+ asset managers and 10+ insurance operations representing c.380bn Eur in AUMs and c. 2.4bn Eur in profit contribution, here is an article that summarizes most of what I helped to build:

Santander Wealth Management has two years since inception and contributes with 2.400 million Euros to Santander Group


Co-led the launch of a new segment for Ultra High Net Worth individuals in Santander Group, and it is doing pretty well:

Santander sees 20% growth in its new unit for ultra-rich clients


Spent 3 years working for the Group Executive Chairman of the largest bank in the Eurozone. Here is a short article of the result of the strategy I helped create in 2015 and implement all the way through 2018:

Santander meets today investors to update them about its strategy 



Short case study about my assignment a Board Member at Konecta representing a 40% stake from Santander:

HOW KONECTA HAS CAPTURED THE SPANISH-SPEAKING OUTSOURCING MARKET


Short article about the launch of Agua enCaja Mejor:

Agua enCaja Mejor, the first water that is bottled in carton packaging in Spain


Spent three months leading the launch of Lazada in the Philippines in 2012, it was later bought by Alibaba in 2016:

Alibaba buys control of Lazada in $1 billion bet on SE Asia ecommerce


Built the teams to kick-start the launch of Linio in Venezuela, Colombia and Perú un 2012, they created a business that was bought by Falabella in 2018:

Falabella buys Linio for USD 138mm


Whilst representing Santander’s 40% stake in Grupo Konecta through the Board of Directors, oversaw the acquisition of Allus (190mm USD) and B-Connect:

Konecta buys the Latin American giant Allus Global


Launched the founding team to lead Westwing in Spain in 2012. The company made an IPO in 2018 that raised c.120mm Euro with a 450mm+ Euro valuation:

Rocket Internet Posts Hefty Nine-Month Profit on Westwing IPO


Here’s an article about working with the UEFA in the design and launch of an education program to help football players prosper financially:

UEFA and Santander launch initiative to help players navigate financial pitfalLLS


Acquisition of Printmakers in December 2019:

PRINTMAKERS SEEKS TO ACCELERATE GROWTH WITH THE ENTRY OF FULLVENTURE


Acquisition of FAMAEX in October 2020:

DOMINION ACQUIRES FAMAEX TO GROW IN HOME SERVICES